TCL Multimedia Advances to Top Four Global LCD TV Market Share, Maintains No.1 in PRC Market
(December 13, 2012, Hong Kong) – TCL Multimedia Technology Holdings Limited (“TCL Multimedia” or “the Group”, HKSE stock code: 01070) is pleased to announce that according to the latest DisplaySearch report, as of the third quarter in 2012, the Group’s global LCD TV market share increased from 5.0% in the second quarter in 2012 to 6.7% in the third quarter in 2012, pushing its ranking up to fourth. The Group has maintained its No.1 position in the PRC LCD TV Market with a market share of 18.7%. This is the first time a Chinese television manufacturer has been ranked among the top four in the global LCD TV industry by market share.
The improvement in market share was attributable to the Group’s continuous focus on “speed and efficiency” as development strategies and to its dedication in the optimization of its product mix and sales channels, achieving rapid growth in both the PRC Market and Overseas Markets. The Group continuously strengthened the establishment of sales channels in third-tier to sixth-tier markets and rural markets in the PRC Market, increasing the number of points of sales in these markets to approximately 28,500 in the first three quarters of 2012. Aside from consolidating its position in the PRC Market, the Group also proactively developed business in Overseas Markets and achieved a balanced development between the PRC Market and Overseas Markets. The Group’s monthly sales volume of LCD TVs in the first eleven months of 2012 amounted to 13,684,653 sets, up by 47.1% year-on-year, of which the sales volume of LCD TVs in the PRC Market and Overseas Markets increased year-on-year by 36.7% to 7,616,573 sets and 62.5% to 6,068,080 sets, respectively, far exceeding the average growth of the industry. In addition, the stable supply of LCD panels provided by CSOT, which is held by the parent company of the Group, TCL Corporation, allows the Group to enhance sales volume and gradually reap the benefits of vertical integration.
In addition to the rapid sales volume growth, TCL Multimedia continued to improve its product mix and raise its proportion of high-end products. In November 2012, the sales volume of the Group’s LED backlight LCD TV accounted for 99.7% of the total LCD TV sales volume in the PRC Market. The sales volume of smart & internet TV and 3D TV in the PRC Market reached 573,347 sets and 274,423 sets, respectively, increasing to 64.3% and 30.8% of total LCD TV sales volume.
TCL Multimedia will adhere to “speed and efficiency” as core development strategy and actively produce value-for-money products through strategies that include product innovation, cost optimization and sales channels enhancement, taking full advantage of the Group’s vertical integration and multi-brand coverage to enhance its leading position in the global LCD TV Market.