On the two-year countdown to the 16th Asian Games, TCL Corporation officially signed a sponsorship agreement on November 12, 2008 with the 16th Asian Games Organizing Committee (Guangzhou Asian Games Organizing Committee,), becoming an official partner of the 2010 Guangzhou Asian Games. TCL will provide sponsorship and technical programs for display devices covering numerous fields such as TVs, large LED screens, security monitors, mobile TVs. GAGOC made the announcement at the sponsorship agreement signing ceremony attended by Mr. Xu Ruisheng, Vice Mayor of Guangzhou and Executive Deputy Secretary General of GAGOC; Mr. Husain Al Musallam, Director General OCA; as well as TCL Corporation COO Bo Lianming, About 300 guests and media representatives witnessed signing of the agreement, with TCL pledging its support for the 2010 Guangzhou Asian Games in a variety of capacities, namely capital, technology and services. TCL stands to gain comprehensive rights and interests in the event, as well as promotion opportunities as an official Asian Games partner.

On behalf of the Olympic Council of Asia, Mr. Husain Al Musallam, Director General OCA, expressed congratulations to TCL Corporation. He said it is the efforts of sponsors that have made outstanding contributions to developing the Asian Games and promoting the Olympic Movement in Asia. At the same time, the OCA also believes that an international platform such as the Asian Games will help sponsors enhance their own value and obtain public recognition, thus creating favorable opportunities for enterprise development.

Vice Mayor of Guangzhou Mr. Xu Ruisheng extended his appreciation to TCL Corporation for becoming an official partner of the 2010 Guangzhou Asian Games, adding that the Guangzhou Asian Games is a gathering of all Asian peoples. As a major international sport event to be held in China, the Asian Games is currently attracting the attention of the Chinese society as a whole. As a well-known enterprise in China, TCL Corporation’s decision to sponsor the Guangzhou Asian Games not only reflects strong performance in corporate social responsibility, but also provides an opportunity for the sponsor to fully understand and make good use of such a major international event to enhance its corporate brand and improve its overall competitiveness.

TCL Chairman Mr. Li Dongsheng said that as an internationalized local enterprise with its roots in Guangdong Province, TCL has the obligation and is solid and well-positioned to provide comprehensive support to this international sport event to be held in its hometown. TCL will come together with the people of Guangdong Province to welcome guests from all over the world with open minds and hearts, showing the true spirit of the Guangdong people to all. He stressed that TCL’s core businesses are currently experiencing healthy growth, stable operations with ever-improving R&D and technological innovation capabilities. All this has given TCL the confidence to provide world-class products and services for the Guangzhou Asian Games.

At the signing ceremony, TCL Corporation COO Mr. Bo Lianming said that becoming an official partner of the Asian Games is another important demonstration of TCL’s unwavering support for the development of sport. He described the sponsorship as “TCL’s high-level responsibility to sport, on the basis of its deep commitment to tennis in China”. He said that the ultimate goal of TCL is to provide and advocate a high-quality lifestyle. Standing behind TCL’s brand value - “The Creative Life”, is the modern attitude of people who pursue a more active, self-fulfilling and high-quality life. And sports are the true embodiment of this pursuit, which is also the reason for TCL Corporation's devotion to sports development.

For many years, TCL has been a strong supporter for the development of sport. When Chinese women's volleyball was struggling in the late in 1990s, TCL joined hands with it and provided important support for the rebound of the team; since 2002, TCL has sponsored four European Golf Tours consecutively; starting from 2007, TCL has been the main sponsor of the Chinese women's tennis team, which has since created many miracles. In 2008, TCL also launched an assistance program for tennis in China with “Tennis Moves ‘08 and Tennis Moves Life” as the theme, initiating a series of large-scale offline events and activities, including community challenge games, caravan parades, official fan recruitment, and public sponsorship events. Through these programs, TCL was able to communicate its innovation in both products and lifestyle, delivering to the public the true essence of its unique brand experience.

In addition, as the representative of Chinese enterprise in internationalization, TCL has also extended its sports sponsorship overseas. It has sponsored a series of events including horse racing, baseball, rugby, tennis, cricket, soccer and I-go, spanning Australia, Thailand, India and other countries, setting an example for Chinese enterprises and brands in overseas promotion.