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VISION
To provide the superb product and service experiences for our users
 
MISSION
To deliver value to our users and shareholders, to create opportunities for employees; and to be a socially responsible corporation.
 
SPIRIT
Dedication, integrity, teamwork and innovation.
 
VALUE
User-oriented, innovative openly, cooperative and sharing, integrity and accountability.
 
Business Strategy:
Continuously improvement of technological, industrial and global market competencies across all business operations.